Márton Gyarmati
User Experience & Design Leader - Driving long-term business growth by shaping exceptional digital experiences that align user needs with technology.
Selected Work 2008 – 2025
Selected Work 2008 – 2025
Axpo
Head of UX Design
Founded and led Axpo’s global UX function within Group IT, managing a cross-functional team of 10 covering the full UX spectrum and supporting the entire organisation. Responsible for defining and executing a unified UX strategy that drives business impact and delivers meaningful user value.
Leading UX-led digital transformation across platforms, owning global product design execution, and driving a user-centric shift across the business.
Biogen
UX Design Lead
Responsible for the global digital UX strategy and design at Biogen, leading a team of specialists across multiple products. Overseeing UX/UI design, branding, strategy, and design operations and managing projects from concept to finalisation. Collaborating with leadership to shape strategy and roadmap, define scalable product design processes, and ensure quality compliance.
Credit Suisse
UX Design Lead
Led the UX Design team at the international Wealth Management division at Credit Suisse in Zurich. Oversee and drive a range of projects for successful delivery and shape the vision of the user experience within the division. Strategic and Creative management and support of projects. Fostering design thinking and user-centred approach among the division and beyond. Leading discovery and exploration of new strategic opportunities and collaborating across teams to and driving of convergence towards omnichannel, Establishing UI/UX guidelines and enforcing compliance by all Programs. Ensuring holistic end-to-end user experience, Setting standards, tools and processes and applications across the team.
SwissRe - iptQ
Assistant Vice President - UX Design
iptiQ, SwissRe's white-label digital-first insurance solution, I led the development of innovative design strategies that harmonized with the business goals. My role involved collaborating on design concepts with both internal and external stakeholders within a user-centred design framework. I partnered closely with Product, Engineering, and Marketing to create and implement world-class user experiences. Additionally, I played a key role in defining product design directions and supporting marketing efforts.
Clients Included: IKEA, Microsoft, E-ON, Allthings
Ricardo.ch
Head of Product Design
I was leading product design during a transitional period with the new leadership in place, moving away from the old legacy model to a new user-centred agile product development and introduced a new global design system used on both mobile App and the web.
Led and grew a team of multidisciplinary designers, analysing & understanding user needs, behaviours and motivations through qualitative and quantitative research. Leading creative and holistic thinking and maintaining a high bar for UX design and excellence.
School Apply
Creative Director
I joined SchoolApply as Creative Director and led all creative fronts to help scale the company and fortify the brand and customer journey on all touch points.
My mandate was to create an online experience that redefines the educational marketplace—working alongside the SchoolApply team, I designed a web application from the ground up that covers finding, selecting and applying to schools worldwide.
It all started with a brand identity that left little-to-no room for being misunderstood. The market was ready for change, and SchoolApply needed a strategic story and visual identity to attract investors and users.
Four Design ( Previously Helvetic Design)
Founder & Managing Director
Four Design is a Boutique Design Studio offering design services for a vast range of clients, including start-ups and Fortune 500 companies.
I founded the studio in 2015, and as a Managing Director, I defined, implemented, and updated the strategic and operational plan by establishing short-and long-term objectives and new business development.
As a Creative Director oversee all projects, establish the studio's creative ethos and user experience (UX) direction, ensuring our work not only meets but exceeds client expectations.
EF Education First / Hult
Art Director & UX Designer
Responsible for developing the brand’s digital identity and various online products, providing direction to other designers to extend designs. Ensure consistency of UI and branding across multiple, platforms, microsites and marketing materials. Building and maintaining brand and visual guidelines, and creating supporting visuals for all channels and marketing activities for online and offline usage. Analysing Data to find out how changes affect the conversion in the user flow. Collaborating with engineering to find the best cost-benefit ratio. Providing direction and coaching for associate and mid-weight UX Designers.
IMANO Digital Agency
Digital Designer
I generated concepts and developed creative directions for a variety of digital platforms, including corporate websites, e-commerce stores, games, microsites, and mobile applications for both Android and iOS. I have been integral to pioneering projects, such as developing the first-ever Augmented Reality app and launching the UK's inaugural iAds in collaboration with Apple.
Clients: Citi Bank, Barclays, UEFA, Nestle, Stella Artois, Radley London, TVGuide.co.uk
