Art Director & UX Designer
I offer strategic, experience and design consulting. I love to challenge my clients to push the envelope of what is expected to go beyond their imagined scope. My ultimate goal is to inspire both clients and team members to innovate themselves and strive to engage forward thinking brands.
I believe that simplicity is essential and that the attention to the smallest details will set the experience apart. My experience and versatile skill set gives me an excellent holistic view of whatever I am working on. I'm capable of working at a granular level, but if necessary I can make big decisions. I can work alone, supplement a team. I believe the experience of a project's success is best shared with a group of skillful and unique individuals. My approach to design is data-led and user-driven.
I am the Founder of Helvetic Design where I currently work as Art Director. Based in Cham, Central Switzerland working with national and international brands.
Discovery, prioritization & planning
This is the most important part of any project and could include many different processes and methodologies. The exact methods used depends on the project characteristics.
I'm an advocate of following a lean approach; this is where you will prioritize core features into a Minimum Viable Product (MVP). It reduces the risk for the client and ensures decisions are validated quickly.
User experience and Design
Good planning on how to structure this process can help increase quality, the speed of the product and the moral of the entire team.
Having the skill to create usable products that look great should be a given. But to achieve this you need the right setup and structure - I'm experienced in helping achieve this for myself and others as well as executing the actual work.
Ongoing product development
I love how digital design thinking is evolving, and an essential factor of this is the departure from classic ad agency processes.
A good digital project should never end, and a good designer will begin any project with this in mind, Don't waste your money up front, but ensure you can use it to learn and keep your product getting better by continuous improvements.
“Márton is an extremely talented designer, who is able to imagine and develop powerful and emotional designs, which are customer-focused and help to lift the image of brands. At the same time, he can navigate the user experience and interface space on web and mobile, to bring strong usability. His work has often had a strong impact on the product - resulting in a real uplift in user perception and reaction to existing brands. Marton is able to get results that are very powerful, he commands a strong sense of taste and sophistication, with mastery of space and color, and the ability to translate feelings and meaning into everything he does. ...He is an excellent communicator, with a gentle and friendly approach”
Jeremy Seitz - CTO Ricardo Group
“For over 4 years, Márton delivered great work to our customers and was instrumental in building the company to a 50-man strong digital agency. He has a wonderful talent for combining creativity, storytelling & the technical skills to make it happen.”
Ravi Damani - CEO CastCircle USA
“Every project that Marton took on he pushed really hard both the design and branding of the finished product and I appreciated the amount of attention he paid to understand the underlying brand characteristics as well as trying to make every interaction meaningful and useful to the audience. We worked very well together on projects as complex as site relaunches and as simple as online advertising banners too. I often fall back on many of the design lessons learned from working with him.”
Ken Yanhs - Director of Marketing at LEGO Education
"My ultimate goal is creating experiences, that are not just elegant but play a meaningful role in people’s lives"